A sales funnel is a visual representation of the customer journey, illustrating the process from initial awareness of a product or service to the final purchase decision. It is structured in stages, typically narrowing down from a broad group of potential customers to a smaller group who then take action and make a purchase.
1
Awareness
This is the top stage where potential customers first learn about your brand or product. This stage attracts the largest audience, often through marketing efforts such as advertisements or social media.
2
Interest
At this stage, some potential customers show interest in your offerings and begin to engage more deeply, such as visiting your website or reading product reviews.
3
Evaluation
Prospects actively compare your products with competitors, seeking more information and possibly reaching out for clarification on features or pricing.
4
Decision
Here, prospects are close to making a purchase decision. They may negotiate terms or seek final assurances before committing.
5
Purchase
This is the bottom of the funnel where the transaction occurs, converting prospects into customers.